Introduction to Affordable Mobiles
Affordable Mobiles, a division of Shebang Technologies Group Ltd, stands as a significant player in the UK’s independent mobile phone market. With a robust team of over 400 staff in their main office and more than 50 retail outlets, they bring over 18 years of telecom expertise. Their offerings are diverse, including contract, prepaid, and SIM-free mobile phones, a range of mobile accessories, mobile broadband solutions, and home broadband services. They pride themselves on being the top independent reseller for Orange in the UK.
Navigating the Website
The Affordable Mobiles website offers a user-friendly experience, with a straightforward left sidebar navigation. Customers can easily select their desired brand or model from a dropdown menu, and filter options include SIM-only, pay-as-you-go, and contract upgrade choices. The site also features a helpful FAQ section, contact information, and supports most major debit and credit cards, along with PayPal for payments. The site’s focus is on simplicity, primarily dedicated to showcasing mobile phone options.
Deals and Offers
Customers can enjoy a variety of deals, such as a £20 cashback by redemption, though details are somewhat vague. Notably, signing up for a 24-month contract can yield attractive free gifts like an Apple iPad 2, along with cashback opportunities. Other offers include free laptops and TVs with certain contracts.
Delivery and Returns
Affordable Mobiles ensures free next-day delivery on all orders, though deliveries to Northern Scotland and offshore locations may take longer. For returns, customers can either fill out an online form or call their service line. A 7-day cooling-off period is provided for those who change their minds about their purchase.
Customer Service
While they do have a customer service hotline and a presence on social media, their online engagement could be improved. Their Twitter feed mostly consists of automated posts from Facebook, and direct customer interaction seems limited. Additionally, the social media links on their website are incorrectly linked, leading to potential confusion.
Final Thoughts
The Affordable Mobiles website is easy to navigate, with clear contact and payment information. However, they could benefit from updating their social media links and enhancing their online presence. Despite claiming a turnover of over £100 million annually, their social media engagement lags behind industry leaders, an area that is increasingly important in today’s digital landscape.